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Providing answers in a disruptive world

Providing answers in a disruptive world

GfK consumer Insights engine Consumer journey

Go beyond PoS data

Get inside the mind of your consumer

GfK. Growth from Knowledge

We connect data and science. Innovative analytics solutions provide answers for key business questions around consumers, markets, brands and media – now and in the future. As an analytics partner, we promise our clients all over the world “Growth from Knowledge”.

Total meadia measurement and beyond

Total media measurement and beyond 

What is the future for total media measurement in a complex, fragmented market?